Online Reservation Link Communicate clearly in the survey invitation, in instructions for the survey, and in your online privacy policy why you are collecting data, what you are going to do with the data, and if you will be sharing it with any third parties. If collecting any personally identifiable information in the survey (name, email, phone, etc.), then be sure to communicate any post-survey follow up you’ll do with their information. If you are coupling the survey with a newsletter opt-in process, then make sure the opt-in is “active” and not “passive.” This means that they will need to actually click the box to agree, instead of having it pre-checked. Provide the survey respondents a way to view the data you’re storing on them and remove any personally identifiable information. This could be as simple as having an email address that someone can communicate with to have data pulled/shared and then removed, if necessary.
